Extention of Women Voices
* The first main news by only two women anchors.
* The change of the role and status of women anchors
* Fair and candid news report
Strengths and weaknesses
Feminist approaches can introduce the full, or a fuller, range, ‘in the first place.'
The critical energy and far-reaching nature of gender-based approaches is a major strength of those approaches
women, actually set new records in terms of longevity. The number of centenarians in the country exceeds 40 000 (including 37 000 women).
Japan is in fact facing an unprecedented demographic crisis. With a birth rate not exceeding 1.37 children per woman in 2008, some demographers have announced that the population could fall from 127 million today to 100 million in 2050.
One thing is sure: the
women’s Univ. in 1999, Korean hierarchical culture was stronger than now. There were much less multinational companies at that time and most of companies had very strict culture. It was natural that the workforce atmosphere was very different from its home country. Because Starbucks wanted Korean employees to communicate with customers freely and willingly to deliver its own coffee culture, Kor
NEW RENEWAL PLAN
1. Survey
기간: 2009년 8월 4일 화요일~ 2009년 8월 6일 목요일까지 3일간
-대상: 20대의 대학생
설문인원: 100명
설문방법: 판넬을 제작하여 새로 나올 line에 대한 설문실시
-설문내용:
새로이 세분화하여 출시될 Premium판과 For Women판의 패키지 색상
Premium판의 이름
For Women판의
new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring ma
like price or quick delivery service. And these cannot be competent factors to the company for the long run. In addition, although Pizza Hut developed menus for Koreans’ taste at first, their pizzas are getting boring and featureless. However, Mr. Pizza’s advertisements show new menus all the time. With these problems, we selected Pizza Hut as the subject for the final group project.
women dissatisfied with services, quality of car. They noticed their target segmentation(20-40s of middle class) is feeling stress of services, prices,. So, Saturn choose that segmentation for targeting. Then Saturn released utilitarian models low priced. But, Saturn also advertised company's images for old people.
(new)
→ import-intenders
→ High-end customers.
→ Luxury loving people.
states that women’s role is to obey men along with the caste system. Looking at the women’s social status with the perspective of caste system, it is equivalent to the lowest class, Sudra. Such a conventional historical background maximizes the gender discrimination within the society. Moreover, the resulting national perception further deteriorates the issue of sexual assault in India.
NEW RENEWAL PLAN
1. Survey
기간: 2009년 8월 4일 화요일~ 2009년 8월 6일 목요일까지 3일간
-대상: 20대의 대학생
설문인원: 100명
설문방법: 판넬을 제작하여 새로 나올 line에 대한 설문실시
-설문내용:
새로이 세분화하여 출시될 Premium판과 For Women판의 패키지 색상
Premium판의 이름
For Women판의 이
market size, based on top 8 companies’ sales, is about 4,191 억원 which is 12.1% increase compared to the last year, 2002.
Whereas fast food market is in maturing stage, family restaurant market is yet in growing stage.
Steak & Salad
For family & friends
Localized dishes
Abundance with luxury
Steak, bushman bread & sweet potato
Targeted women in their 20s~30s
Outstanding service